Our Strategy

Our Approach

Our strategy remains true to Sheikh Zayed’s vision and our commitment remains as strong as his passion to restore sustainable wild populations of this remarkable bird as we strive to  take Houbara conservation to new levels.

Having secured the genetic legacy of the species in captivity and reached a significant level of captive breeding, we are increasing our efforts in rebalancing wild populations of Houbara across its range, which stretches from Morocco to Mongolia.

We define our model of conservation as Preventive Intervention. This means acting positively to redress imbalances.  Our goal is to achieve viable populations of Houbara across its range states and six pillars support our model:

Sustained Conservation Breeding & Release: To enhance our work in restoring wild populations through continued learning and translating this into more effective outcomes.

Our pre-emptive model of conservation involves positive action to ensure a stable future for the species. To succeed, we will require greater international cooperation, with partners working together to agreed objectives. By addressing issues before they arise, we mitigate the need

to interfere in the wild, while our proactivity can benefit wild populations.

Our goal to achieve viable populations of Houbara across its range is supported by six strategic pillars:


Sustained Breeding and Release

By continuing to understand more about the Houbara and transferring that scientific research into our groundbreaking breeding and release programme, we can enhance our work in restoring sustainable wild populations: the more we learn the more effective we can be.


Wild Reserves

Ecosystems identified as important to the Houbara across its range must be protected. Our strategy enables us to use our experience and knowledge to safeguard vital eco-systems and range terrains, so that the species can flourish.


International Affairs

To realise the goal of viable ecosystems for sustainable Houbara populations, international collaboration and cooperation are paramount. We are constantly working to strengthen our partnerships with governments, universities, international conservationists and NGOs across

range countries and to achieve a shared objective.



Effective legal and regulatory framework will enable us to sustain the Houbara in the wild, while maintaining cultural heritage. Uniting behind shared and enforced legal and regulatory agreements – covering land use, agricultural practices and environmental conditions – is

imperative. Successful management and regulation of hunting to ensure a sustainable harvesting policy, in line with the traditions of falconry, will require leadership and commitment.


Culture & Heritage

Our mission is to support falconry organisations, both local and international, to achieve the best outcomes for long-term sustainability of falconry. We are working with all parties across range countries and through representative organisations, as well as falconers, to agree and implement a code of conduct that significantly reduces the adverse impact on wild Houbara populations.



It is critical that we continue educating the next generation of conservationists and falconers about sustainability. From the responsible use of wildlife resources, groundbreaking scientific and ecological studies, to geography and cultural history, our education programme provides the tools that will benefit our future leaders in conservation.

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